Ep. 043 Peter Weis, Weis Vineyards
/🎙️ Building on Heritage with Peter Weis of Weis Vineyards
This conversation is part of what I’ve been calling the “Core Four” — the foundational wineries that helped launch the Vines and Values series of The Value of Values podcast. And with Peter Weis, it went somewhere I didn’t quite expect… deeper.
Peter is the 6th generation of a winemaking family from Germany’s Mosel Valley, now building a values-driven winery on Keuka Lake with his wife and partner, Ashlee Weis. Together, they’ve built Weis Vineyards from the ground up — often literally — and they’ve done it with intention, grit, and care.
A quiet but powerful thread through this episode is Peter’s Opa, whose legacy of hard work, craftsmanship, and care for the land shaped Peter’s own approach to wine and life. That influence is felt in the smallest details — and in the biggest choices.
This conversation explores:
🧬 How Peter’s Opa’s influences and shapes his values
🧱 For our business and entrepreneurial friends - listen up! Find out what it’s like building a winery today in a historic region, with no outside investors — just passion, reinvestment, and a deep belief in what they’re doing
💖 Ashlee and Peter’s partnership, from scrubbing out an 1887 barn to hosting their wedding in it
🌱 Why sustainability means more than just vineyard practices — it’s about people, intention, and community
🍷 How terroir is also about the people behind the wine
🔄 A reflection on legacy, family, and what it means to build something you’d be proud to hand down
This one is part history, part entrepreneurship, and all ❤️ — a masterclass in values, family, and quiet excellence.
đź“Ť Learn more about Weis Vineyards: https://www.weisvineyards.com